Startling numbers you can believe

It’s been discussed over and over as to who is the bigger, badder, best sport around.  Obviously more people watch football whether its the NFL (who’s #1 overall) or college football.  Nascar has a claim as #2 overall although some of the stick and ball folks don’t agree.  Baseball is the national past-time.  Yea yea yea, everyone’s the best.  But as far as real facts done by independent research, drag racing ranks right up there as the 2nd most popular motorsport and just a notch under Nascar as the 3rd largest sport in America.  It’s calculated a couple different ways but drag racing has somewhere between 35 and 75 million fans – Yes, quite a variation but it depends on what is is, so to speak.  All sports vary when calculating what a fan is.  Here’s some interesting info you may not know about the demographics of a drag racing fan:

  • Drag racing is the #1, yes NUMBER ONE sport offering good value for the money
  • More than 9 out of 10 visit fast food restaurants every month (more than average Americans), yet nearly the same amount also visit sit-down restaurants (also more than average Americans)
  • Drag racing fans are a third more likely to drink beer – some may say no surprise BUT, by almost the same %, more are apt to drink regular beverages (soda pop) – just consume more, period
  • NHRA fans are some of the most diverse when compared with Nascar; drag racing has 14% more Black-American’s and 26% more Latino’s
  • 98%, essentially everyone, feel positively about the the sponsors
  • There are more participants in drag racing than any other sport – NHRA is the largest professional sports organization in the world

The wild and spectacularly exciting activities of drag racing are amazing to view (especially in person) but some of the underlying numbers to the sport support what really is one of the most astounding solid and genuinely authentic American sports.  Whereas many sports are shrinking in popularity, drag racing continues to grow.  There are many more unique and incredible stats about drag racing but you have to admit, it is one very popular sport.  And you might have not have known that.  It’s the best kept secret in sports.  Perception has a lot to do with it and I may opine on the subject but that’s for another day.  So the next time you go to the races or watch them or any sport for that matter, consider the facts behind them and remember, drag racing fans are the most brand loyal in all of advertising and marketing – there’s a reason.

Now our attention spans are only a few seconds long at a quarter mile … but nothing is as fast.

Home Of Nostalgia Drag Racing

Advertisements

5 Comments

Filed under Uncategorized

5 responses to “Startling numbers you can believe

  1. I’d be interested to know where you got your percentages and stats. I am not doubting their validity, just was wondering where the poll numbers came from since they were not referenced in the main body of your post. Did these numbers come from the NHRA’s PR Dept. or an independent source?

    • Thanks for paying attention. Ha, I figured putting the information source in the post, would make folks eyes glaze over. Having been in the sport for quite awhile with many sources, the information comes from everywhere, but for instance: The diversity numbers came from Scarborough Research as did the restaurant figures. The sources range from ESPN and NHRA to Sports Business Journal and Joyce Julius. Thanks again for the request and appreciate your interest.

  2. Pingback: Four the future? « The Nest

  3. Pingback: Four x 2 « The Nest

  4. Pingback: NHRA Pro And Sportsman Split? | The Nest

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s